Brief
People join Virgin Red then forget to use it – it’s not an established life habit. We needed to help members understand how easy it is to turn the things they do every day into points they can spend on having a good time.

Insight
The most memorable and rewarding habits in life are shared – date nights with your other half, Sunday roasts at the locals with mates, half-term happy with the grandkids. Virgin Red is your companion through it all. Earn Virgin Points on the things you do individually, spend them on together times.

Idea
Turn your everyday into something extraordinary. And make memories with the people you love.

Writer: Lu Dixon
Art Director: Colin Smith

The brief
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The insight
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The idea
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Writer: Lu Dixon
Art Director: Colin Smith

The work that won the pitch:
A full CRM programme across multiple media channels to turn one-off donors into life-long givers.

The idea:
Supporters are the heart of BHF. Without them, our scientists wouldn't be able to continue their research - and the lifeline we offer to so many people suffering from heart and circulatory disease would be lost. Because when the research stops, hearts stop. It is the love of our supporters that literally keeps us going.

BTNET

Brief
Create a life-cycle journey for BTnet customers that keeps them engaged with the product and ultimately leads to renewal.

Insight
BT believes business is driven by those who want to make their mark on the world. So BT matches their ambition with technology that helps them achieve the incredible and grows with their success.

Idea
The dedicated internet connection that can handle anything you throw at it. And more.

Brief
Launch Virgin Trains Ticketing in Manchester.

Insight
There’s more to public transport than the daily commute. We wanted to remind people that the train can take you to the things you love to do – and that when you book via VTT, those experiences get even better.

Idea
Manchester is one of the most creative cities in the UK, with a powerful cultural identity and a diverse set of subcultures. They are also fiercely (and rightly) proud of their status. We wanted to deliver the benefits of VTT in a way that recognised and celebrated this unique city and its people.

Copywriters: Lu Dixon and Alex Horlock

The brief
Create an animated video that explains BT Full Fibre broadband to customers in a simple, engaging way that focuses more on the benefits than the tech.

The insight
Most people think their current broadband is good enough – yet in the average household, it isn’t.

The idea
We highlight the capabilities of Full Fibre across all the devices in the average family home -  speed, number of devices connected (always more than you think), and no drop in strength at peak times. 

Full Fibre can handle everything you throw at it - not just now, but whatever the future might have in store. So why settle for good enough when you can have broadband that’s ready for anything?

Writer: Lu Dixon
Art Director: Colin Smith

Brief
Promote BPme Rewards biggest promo ever – the chance to win £3,000 worth of BPme rewards points every single day for a month.

Insight
Loyalty points for the odd treat are nice-to-have. But getting amazing value on the essentials (fuel and food) really matters. Particularly with the cost-of-living crisis hitting our pockets.

Idea
£3000 worth of BPme Rewards points equates a lot of, well, anything. This campaign plays on the fact that you can convert your points into anything you like at bp - free fuel, free food or a combination of the two.

Writer: Lu Dixon
Art Director: Colin Smith

Brief
Create a life-cycle journey for BT Cloud Voice customers that keeps them engaged with the product and ultimately leads to renewal.

Insight
Small businesses run lean and mean. They need tech that gives them the freedom to move without being out of touch.

Idea
Run your business from anywhere with Cloud Voice.

The brief
Develop an email journey that motivates Shell customers to join ‘Drive Carbon Neutral’.

The insight
80% of carbon emissions from the production cycle of fuel happen as a result of driving. We can offset these emissions at a cost of just 1p per litre – 0.5p from you and 0.5p from us. Together we can help the planet breathe easier.

The idea
Highlight the far-reaching impact Shell drivers can make on climate change by Driving Carbon Neutral. All for just an extra 0.5p at the pump.

Writer: Lu Dixon
Art Director: Colin Smith

The brief
A channel agnostic idea that signals the arrival of the most game-changing connection in a generation.

The insight
The broadband market is awash with a sea of hyperbolic speed-based claims: superfast, ultrafast, lightning fast. But 75% of customers are satisfied with their broadband speed. The biggest tensions are now created by reliability.

Full Fibre is the UK’s most reliable technology, but nobody really understands why it’s different, why they need it and why they should pay more for it.

The idea
Reframe the conversation from ‘fast’ to ‘fast and flawless’.

Writer: Lu Dixon
Art Director: Colin Smith

To mark the Queen’s Diamond Jubilee celebrations and a summer of sport, Selfridges marked this iconic moment for London and Britain with their Big British Bang campaign, with exciting in-store events, exclusive pop-up shops and lots more surprises along the way.

Taking visual inspiration from the creators behind Monty Python and Sergeant Pepper, we were tasked with bringing Selfridges’ Big British Bang campaign identity to life by embellishing with quirky animations promoting the 4 different events. These were then rolled out across digital advertising placements in key underground station locations close to the store in central London, with a twitter feed pulling live tweets into the placements from people attending the events.

Standard online display banners were also created, utilising the same library of animations, promoting the events to a wider audience for greater reach.

Art Director & Design: Colin Smith

The Brief
Establish a consistent visual language for the way we advertise combat sports for BT Sport, redefining them as the place to watch big fights live.

The Insight
In the past, each fight has been worked on independently, giving them a unique look and feel. However, brand recall was suffering because of this.

The Solution
Creative flexibility in a design-led framework.

We established clear creative principles and a core design system to empower BT Sport to own combat sports.

Creative Director: Chris McKee
Art Direction & Design: Colin Smith

The brief
The broadband market is a crowded one, particularly so for homemovers. The brief was to make BT’s broadband technology stand out on a doormat ankle deep in competitor comms.

The insight
Whether we like it or not, when moving we have to re-think our broadband. This comes at a time when we’re feeling cash and time poor, with to-do lists as long as our arm. But, it’s worth taking the time to invest in a connection you can rely on.

The idea
Rather than take a one-size-fits-all approach, we dug deeper into the data and identified four key audiences: pre-move, post-move, renters and homes with an existing BT connection. This enabled us to tailor messaging and product benefits that would resonate with prospects at a particular point on their home-move journey.

Writer: Lu Dixon
Art Director: Colin Smith

The brief
A national DRTV campaign for AXA Home and Health Insurance.

The insight
AXA’s insurance is not the cheapest. But it comes with a number of value-add benefits that most potential customers are unaware of. Like a jewellery matching service that will replicate stolen items. Or a fast track appointment service that can get you in front of a specialist without a GP referral.

The idea
When it comes to choosing insurance, little things can mean a lot.

Writer: Lu Dixon
Art Director: Simon Bosworth

The brief
Brand awareness TV campaign to highlight Greggs’ quality offering and affordable prices.

The insight
Greggs customers are genuinely passionate about the brand.

The idea
Paddy McGuinness. Greggs’ biggest fan.

Writer: Lu Dixon
Art Director: Steve Dickson

Background
Building on the phenomenal success of the Fiat 500, Fiat launched the five-seat 500L at the end of 2012, with the more rugged 500L Trekking and the seven-seat 500L MPW launching a year later to expand the range. 

Brief
Put forward an overarching campaign idea that addressed the long-standing business challenges that 500L faces; 
- Size perception
- Appeal to family audiences

Insight
The iconic small car just got a lot bigger.

Response: 
To clearly illustrate that this is a much bigger car we play around with scale and employ the technique of macro-photography; show the car with beautiful miniature scenes set in the foreground. Finding novel uses for everyday items, we celebrate the small moments in life that are a big deal.

 A fully integrated campaign to breathe new life into the car and challenge perception while keeping the brand values clear.

Campaign deliverables included; print ads / digital display / rich media video / social activity / in-store dealer activation / PR.

Creative/Art Direction & Design: Colin Smith

The brief
Launch Economist.com

The insight
Everything you have come to expect from The Economist. Online.

The idea
Marry the established brand voice of the publication with its new digital format.

Writer: Lu Dixon
Art Director: Simon Bosworth

A selection of cash ask and raffle packs for British Heart Foundation.